With the dramatic growth of luxury brands around the world, this course identifies how the market for art and other luxury items has evolved to answer the increased demand from sophisticated buyers. Students reflect on when the concept of luxury was first articulated, who the consumers were historically, who they are today, how their tastes have evolved and how modernity has affected the production, sale and marketing of luxury goods including art, fashion, jewelry, timepieces, wine and more. Structured around in-class lectures and site visits, students explore themes such as artists as international brands, artist’s partnerships with luxury companies and patronage of the arts by luxury brands.
By the end of this course students will…
- Be able to apply classroom discussion and information gleaned through site visits to help them approach luxury items intelligently and objectively.
- Gain an understanding of how luxury is produced and hone their ability to look at a variety of work while making unbiased aesthetic and critical judgments.
- Build confidence in their own ability to assess luxury products, including art.