From auction houses to museums and everywhere in between, certain business skills are critical for professional success in the art world. This course enables students to build those proficiencies through clear, accessible readings and practical, engaging applications. The course begins with basic economic and financial principles that span all business activity: building and analyzing budgets for different ventures (e.g., a new business, an exhibition) creating a business plan to attract investors or, in the case of non-profits, donors. How to identify and reach key audiences (or markets) through compelling advertising, publicity, and other marketing tactics will be explored, as well as examining some of the legal norms governing the art market.
By the end of this course students will…
- Become familiar with the constellation of organizations and actors in the art world and learn how they interact.
- Reinforce basic concepts in economics, finance, and strategy, as applied to the art world.
- Have a solid grasp of the key business skills necessary for advancing their careers in the art world.