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Overview

From auction houses to museums and everywhere in between, certain business skills are critical for professional success in the art world. This course enables students to build those proficiencies through clear, accessible readings and practical, engaging applications. The course begins with basic economic and financial principles that span all business activity: building and analyzing budgets for different ventures (e.g., a new business, an exhibition) creating a business plan to attract investors or, in the case of non-profits, donors. How to identify and reach key audiences (or markets) through compelling advertising, publicity, and other marketing tactics will be explored, as well as examining some of the legal norms governing the art market.

By the end of this course students will…

  • Become familiar with the constellation of organizations and actors in the art world and learn how they interact.
  • Reinforce basic concepts in economics, finance, and strategy, as applied to the art world.
  • Have a solid grasp of the key business skills necessary for advancing their careers in the art world.
The Details
  • Course Dates

    Course Dates

    June 5 - June 29, 2017.
    Monday - Thursday: 10:00 AM - 12:30 PM.
  • Faculty

    Faculty

    Paul Melton is member of the Sotheby's Insitute faculty, teaching in the MA in Art Business program. He has over 12 years of experience working in strategy, research, and communications across five countries and several industries, including branding and strategic planning for the arts, telecommunications industry analysis, and international development at the World Bank. Melton is a PhD Candidate at New York University.
  • Sample Topics

    Sample Topics


    • A Context for Business in Larger Principles of Art and Economics

    • Basics of Budgets and Business Plans

    • Financial Aspects of Public Institutions

    • Reaching Key Audiences and Marketing Tactics

    • Legal Norms Governing the Market



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    to print course details.
  • Course Fees & Enrollment

    Course Fees & Enrollment

    4-week courses: $3,750 for one course or $7,000 for two 4-week courses. One 4-week with one 2-week: $5,700.

    Click here to register.
    Click here to read Terms & Conditions.
  • Contact And Request Information

    Contact And Request Information

    For further information, please contact:

    Suzanne Julig, Director, Summer Study NY
    Email: publicprogramsNY@sothebysinstitute.com or Request Information

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