What role does today’s gallery play in the art world ecosystem? What is its purpose, function and structure? Looking at small to mid-range to global brands and using a variety of New York gallery models as a resource, this course focuses on the general operations of art galleries to achieve a better understanding of what it takes to be successful and to endure in the current art market's global ecology. Students explore the process of developing gallery startups, study general budgeting, examine issues related to staffing and sourcing artworks, look at strategies for institutional, collector and media communications, practice building sample exhibition schedules and related programming. Site visits include artists’ studios to understand how to procure artwork and work with artists, and gallery visits to learn different approaches to key aspects of the business from professionals working in the field. As part of the course students have an opportunity to put theory into practice by creating a gallery plan, sample exhibition schedule and brand concept.
By the end of this course students will…
- Understand the daily operations, and economic context of the art gallery business.
- Gain insight into how a gallery is created and how galleries work with artists and collectors.
Webinar: Summer Study New York
Join us to learn about the Sotheby’s Institute of Art - Summer Study Program in New York. Our 2 and 4-week courses in art business, contemporary art, and art history provide privileged access to art venues and the expertise of professionals, in one of the great art capitals of the world. The webinar will include a presentation about the program, followed by a live Q&A.