What role does today’s gallery play in the art world ecosystem? What is its purpose, function and structure? Looking at small to mid-range to global brands and using a variety of New York gallery models as a resource, this course focuses on the general operations of art galleries to achieve a better understanding of what it takes to be successful and to endure in the current art market's global ecology. Students look at the process of developing gallery startups, study general budgeting, examine issues related to staffing and sourcing artworks, look at strategies for institutional, collector and media communications, practice building sample exhibition schedules and related programming. Site visits include artists’ studios to understand how to procure artwork and work with artists, and gallery visits to learn different approaches to key aspects of the business from professionals working in the field. As part of the course students will have an opportunity to put theory into practice by creating a gallery plan, sample exhibition schedule and brand concept.
By the end of this course students will…
- Understand the daily operations, and economic context of the art gallery business.
- Gain insight into how a gallery is created and how galleries work with artists and collectors.