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Overview

Today’s contemporary art market is dynamic and exciting, but it can also seem opaque and irrational when looking in from the outside. This course offers an overview of the fundamental structures of the business, the people, institutions and organizations through which art flows, and examines the art market in its economic, legal, sociological and ethical dimensions. Students explore the notion of fine art as a financial investment and its effect on the aesthetics of contemporary art today. Also investigated is the impact of changing art world roles and the rise of fairs and other spectacle-based events found on the international art circuit. In addition, students are exposed to research methods and tools for delving into the contemporary art market.

By the end of this course students will…

  • Be familiar with the players, institutions and venues that comprise the contemporary art world and the interdependent dynamic among these constituents.
  • Understand the history of the contemporary art market.
  • Be knowledgeable about how value – economic and aesthetic – is ascribed in the art world.
  • Comprehend the market-related issues affecting the art world today as the industry becomes more professionalized and globalized.

Webinar: Summer Study New York
Join us to learn about the Sotheby’s Institute of Art - Summer Study Program in New York. Our 2 and 4-week courses in art business, contemporary art, and art history provide privileged access to art venues and the expertise of professionals, in one of the great art capitals of the world. The webinar will include a presentation about the program, followed by a live Q&A.

The Details
  • Course Dates

    Course Dates

    Time: Monday - Friday: 2:30 PM - 5:00 PM.
    Date: July 9 - July 20, 2018 (2-week course).
    Venue: 570 Lexington Avenue, New York, NY 10022.
  • Faculty

    Faculty

    Roxanna Zarnegar, Adjunct Faculty, MA Art Business, New York

    Roxanna Zarnegar served as Chief Operating Officer of Christie's Americas, where she was a key thought leader that authored several strategy proposals, which redefined end-to-end processes, instituted a succession plan and supported technology integration. Her leadership scope includes budgets of $50m+, contract negotiations and strategic partnerships. She invented new revenue models, designed and lead the build of a multi-use art storage and production facility. Roxanna also served as Senior Vice President at artnet.com where she re-designed their art marketplace platform which won an Honorary Webby Design award. She teaches and mentors on strategic management with a concentration in innovation and sustainable business models, and frequently consults investment firms on auction marketplaces and art market startups. Roxanna holds a Christie's/INSEAD Executive Leadership Certificate MBA in International Business.

     
  • Sample Topics

    Sample Topics


    • Overview of the Fundamental Structures of the Art Business

    • Economic, Legal, Sociological and Ethical Dimensions of the Art World

    • Effect of Art Market “Financialization” on the Aesthetics of Contemporary Art

    • Art World Roles and Art Fairs

    • How the Gallery and Auction Markets Function

    • Issues Influencing Pricing of Artworks

    • Technology and Globalization in the Art World

    • Research Methods for Delving into the Contemporary Art Market



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    to print course details.
  • Course Fees And Registration

    Course Fees And Registration

    $2,350 per 2-week course.
    One 2-week with one 4-week: $5,700.

    Click here to register now and pay online.

    Click here to read Terms and Conditions.

     

     
  • Further Information

    Further Information

    For further information, please contact:
    Suzanne Julig, Director, Summer Study NY
    Email: publicprogramsNY@sothebysinstitute.com or Request Information

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