Summer Study in New York
Art Marketing & Communications
Examine the full range of marketing approaches that visual arts businesses and organizations use to communicate to the public. This comprehensive overview begins with established forms of visual arts communication – criticism and art journalism – and surveys a variety of marketing techniques, from audience research to advertising and branding, to publications and emerging online tools. Visits to premier New York City arts institutions and meetings with communications and marketing experts complement this course, which is best suited for those interested in learning how general marketing concepts are applied in the art world.
Course dates
July 9 – August 2, 2012
3:00pm – 5:30pm Monday – Thursday
Location: 570 Lexington Avenue
Faculty
The course is taught by Andras Szanto, a writer, researcher, and consultant whose work spans the worlds of art, media, policy, and cultural affairs. A contributing editor to
The Art Newspaper, his writings have appeared in
Artforum, The New York Times, The Wall Street Journal, and
The Los Angeles Times. He is a co-founder of
ArtworldSalon, an online publication devoted to art-world affairs, and a frequent presenter at Art Basel and other major arts events. He advises cultural and philanthropic institutions as well as corporations on strategy, program development, and sponsorship in the arts worldwide.
Course fees
$3,750
Accommodation
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FAQs
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Online Registration
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Phone/Mail Registration
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Further Information
For further information or questions about Summer Study, please email Lori Kornegay:
publicprogramsNY@sothebysinstitute.com
Tel: +1 212.517.3929